Hi, I’m Roon - a YouTube Creative Director, Channel Growth Strategist & Lead Editor

I specialise in building and scaling high-performance YouTube channels - crafting content strategies that boost CTR, maximise audience retention, and drive exponential subscriber growth and revenue.

With over 21 years of creative experience - from film, TV, and gaming to social and branded content, I’ve led campaigns that have generated millions of views and tangible ROI for brands such as Star Wars, MTV, Take-Two Interactive, Lucasfilm Games, Morgan Freeman, Fuller’s, Diageo, and Asahi.

I’m obsessed with understanding YouTube’s algorithm and viewer psychology - blending data-driven decisions with bold, thumb-stopping creative that keeps audiences watching, sharing, and coming back for more.

Whether optimising a content pipeline, refining titles and thumbnails for higher CTR, or designing formats that hold viewers for 70%+ watch time, I know how to turn a channel into a growth engine.

My goal if to collaborate with ambitious brands and creators to launch disruptive, engaging content that dominates in its niche and turns casual viewers into loyal fans.